Writing

I’ve been a content marketer since 2009 (full-time since 2014). I have experience strategizing, conceptualizing, and writing content for a wide variety of audiences, including feature writing, copywriting, white papers, marketing and campaign copy, branding materials, newsletter copy, social media, B2B/B2C/D2C content, and SEO-optimized content. I’ve worked in industries ranging from the outdoors to travel to SaaS, covering a variety of topics.

I really enjoy both the strategy side of things and content creation, which is what I’ve been lucky enough to do throughout my career. I love cross-department collaboration and have been responsible for ensuring a cohesive brand voice company-wide. I’ve built out and implemented comprehensive content strategies, then regularly analyzed and presented data (page views, time on page, bounce rate, engagement rate, etc.) to review for effectiveness of the content strategies and to determine how we could improve performance.

Resume and references available upon request.

Experience

Mitratech/TalentReef – Content Marketing Manager – 2021 to present

wemlo/Motto Mortgage – Copywriter – 2020 to 2021

Burgundy Wave – Managing Editor – 2016 to 2022

RootsRated/Matcha – Head of Content/Content Strategist – 2015 to 2019

The Mindful Word – Editor of Sustainability – 2013

The Traveler’s Way – Staff Writer – 2010 to 2013

Matador Network – Editor of Change – 2010 to 2012

Barefoot Running – Managing Editor – 2010 to 2011

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Writing Samples

American Kennel Club  (Read more here)

Atlas Obscura

Backpacker

BadRedHead Media

LeighShulman.com

Marriott Bonvoy Traveler (Read more here)

Osprey

Sierra Club

Unusual Efforts

Upworthy

Yoga Journal (Find more here)

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Content Strategy Case Studies

(can provide sample strategies upon request)